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How to keep users in your web site

Generating traffic to your web site is one thing, keeping users from leaving your web site is another. But, as much as we want to keep users from not leaving, they will.
Web users tend to jump from web site to web site looking for the best looking, more organized and more reliable source and even if you meet all of those, most of them will leave. The problem to solve is to make them come back and keep them in the site.

WEB DESIGN

A web site needs to have a good look & feel. It needs to appeal to your audience. It needs a good navigation structure; Users need to be able to find their way around fast and easy.

CONTENT

If users are interested on what you are offering, they will return again and again, but if they realize that the web site does not change, they will stop coming back. Many web sites are never updated, therefore never re-visited. And, who would want to visit a web site that never changes, there is no point in that. Keeping your web site up-to-date lets your visitors know that you are serious about your business. But do not get carried away, there are billions of web sites and users have less patience in finding out what your message is all about, keep it simple, keep it light, keep it fun! 30 seconds is a looooonnnnng time.

KNOW YOUR AUDIENCE

An understanding of the needs and goals of your visitors is the best way to ensure your efforts are effective. Keyword reports will allow you to better understand the interests of your visitors. Are they finding what they want? What are the pages that they leave mostly. From what pages are they registering from? What pages are your users relating to more? In order to truly know your audience, all of these questions need to be answered.

INTERACTION

Web to User interaction is a great way to increase user's retention. Create a Message Board and allow users to discuss about topics related to your field, to praise about your products or services or even handle complaints. Newsletters registrations are also a great way of interacting with the web site. Having a chat solution for inmediate assistance is also a great feature to have. This increases trust and defenetly increases chances of users staying on the web site.

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